While pandemic-related closures and social distancing restrictions have had a devastating impact on shopping centres and street shops, new research from HUBBED suggests the eCommerce sector will remain strong. Two-thirds (65 per cent) of Australians say they will shop more online than in-store in the next 12 months.
Our survey results reveal that, in the next 12 months, 34 per cent of Australians would shop more online (than in-store) than they did during their State shutdown. A further 31 per cent would shop more online than they did before their State shutdown.
The younger the shopper, the more likely they will make the shift from shopping in-store: 45 per cent of 18-50-year-olds would shop more online than in-store now than during the shutdowns, compared with just 19 per cent of over-50s. Similarly, 61 per cent of 18-50s would shop online more in the next year than before the shutdowns, compared with 32 per cent of over-50s.
While the online shopping surge, sparked by the pandemic, is good news for your online retail business, it is not without its challenges. You have most likely had to adjust to the significant increase in online deliveries, while navigating consumer delivery expectations, at a time when State Government’s COVID Safe restrictions have impacted speed and ability to deliver. Shopping cart abandonment is another major challenge. In March 2020 alone, 88 per cent of online shopping orders were abandoned at check-out – primarily because of inflexible delivery options or costs.
Our CEO and Founder David McLean says: “From our survey results, it is clear the growth in online shopping, which has been exacerbated by COVID-19, is here to stay. The constraints that have been placed on online retailers have highlighted the need for them to be more proactive and agile in streamlining the consumer’s online shopping experience via technology and alternative delivery options. It is also evident that customers want more delivery choices, which will, in turn, support the growth in eCommerce. Retailers should seriously consider their customer delivery choices, such as supporting the use of Click & Collect.
“As a collection network, we help retailers keep up with online demand by enabling them to offer consumers flexible, alternative delivery options. This level of convenience enhances not only the consumer’s online shopping experience but also their purchasing experience with a specific retailer, which, in turn, helps motivate them to continue purchasing online.”
Q: Over the next 12 months, will you shop more online and less in-store, to try and boost retail spending?
Yes, I will shop more online than I did DURING the shutdowns, and less in-store
Yes, I will shop more online than I did BEFORE before the shutdowns, and less in-store
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