E-tailers adopt alternate parcel drop off points with online boom

The boom in online retail activity has undoubtedly seen an increase since coronavirus restrictions were put in place: in the first week of May alone, Australia saw 109 per cent growth in online transactions compared with the same period last year.[1] It comes as new data from courier start-up Sendle – which utilises more than 600 of Hubbed’s parcel drop-off sites – reveals online retailers are dropping off 39 per cent of customer parcels to Hubbed locations after-hours, rather than post offices, to cope with the demand and to avoid queues.  

Since 5 March, Sendle reports that 39 per cent of its parcels were dropped off at Hubbed locations outside of 9am-5pm on weekdays, while 35 per cent dropped off their parcels outside of 9am-6pm on weekdays.  

Sendle has also revealed that the top ten suburbs for after-hours parcel drop-offs are in Melbourne and Sydney. These include Reservoir and Brunswick East in Victoria, and Sydney CBD and Marrickville in NSW, which each have up to four Australia Post establishments. 

James Chin Moody, CEO of Sendle, says: “Since offering Hubbed pick-up and drop-off locations almost two years ago, we've seen an increasing number of our small business customers using the service because it offers so much flexibility – some locations are open 24/7. In 2019, we saw a 20 per cent increase in people using the Hubbed network both during and after business hours.  

“The March 2020 spike is a result of the COVID-19 bricks to clicks phenomenon where consumers are purchasing online rather than in-store. Many small businesses are working overtime to fulfill orders, so it really helps when they can organise dispatch and delivery both after hours and on weekends. Most of the locations within the Hubbed network are queue-free, which makes it a safer option. And Sendle also has contactless delivery at this time." 

Hubbed Founder and CEO David McLean says: “Hubbed has enabled time-poor businesses greater flexibility in their parcel drop-off and collection schedules. Online retailers that don’t have a storefront also benefit by using our parcel network of more than 2000 locations as ‘Click & Collect’ locations. As a collection network, we can also help carriers, such as Sendle, reduce their last-mile costs and their environmental footprint by enabling them to drop parcels off at centralised local ‘hubs’ rather than individual addresses.  

“Ultimately, Hubbed provides convenience. Retailers and other businesses can drop parcels at nearby locations that have good parking, no queues and are open after hours, with most 7-Eleven stores or BP service stations open 24/7. It is this level of convenience that has given tens of thousands of small businesses across Australia an affordable and sustainable alternative to door-to-door delivery, and customers more choice in their experience.” 

Sendle data: Top 10 most popular suburbs for after-hour Hubbed drop-offs by e-tailers 

Suburb 

Postcode 

State 

Melbourne 

3000 

VIC 

Mill Park 

3082 

VIC 

Reservoir 

3073 

VIC 

Sydney 

2000 

NSW 

Moorabbin 

3189 

VIC 

Brunswick East 

3057 

VIC 

Marrickville 

2204 

NSW 

Blackburn 

3130 

VIC 

Glen Waverley 

3150 

VIC 

Frankston 

3199 

VIC 

 

[1] Emarsys 2020, ‘COVID-19 Commerce Insight’: https://ccinsight.org/

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